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Put wellbeing at the heart of your business
Helping your people feel better at work, connect with others and make a difference.
CRAOI helps organisations turn workplace wellbeing from good intentions into positive everyday action - through an engaging wellbeing platform, human experiences and hands-on support.
Our Belief
People want to feel good while doing work that feels worthwhile
We believe workplace wellbeing should be more than something people access when things get difficult. It should be part of everyday working life — creating opportunities to feel better, connect with others, take positive action and contribute to something bigger.
Trusted by organisations that put people first
We work alongside People and HR teams to turn workplace wellbeing into something employees can experience, participate in and make part of everyday life.
CRAOI is here to support you every step of the way
We're guessing that your People team already has a lot to do. CRAOI combines the platform, experiences and hands-on support needed to keep people participating — without leaving HR to carry wellbeing alone.
FROM KNOWING TO DOING
Knowing what supports your wellbeing is one thing. Making it part of everyday life is another.
Access matters. Activation matters too.
CRAOI helps close the gap between knowing and doing — making positive wellbeing action easier through practical tools, gentle prompts, shared challenges, human support and opportunities to put wellbeing into practice.
Take positive action for the planet — through everyday choices, shared challenges and opportunities to practise more sustainable ways of living.
Make a difference.
Create opportunities to connect, support one another and enjoy doing something together — through shared challenges, activities and positive action.
Feel connected.
Build everyday practices that support how you feel — from energy, movement and mindfulness to recovery, healthy habits, goals and personal growth.
Feel well.
CRAOI brings personal wellbeing, human connection and positive contribution together in one workplace experience
THE CRAOI APPROACH
Feel good. Connect with others. Contribute to something bigger.
Whether someone has two minutes between meetings, wants to build a healthier habit, needs a moment to reset or feels like getting colleagues moving together, CRAOI gives them practical ways to take positive action — wherever they are in their day.
Small actions. Real life. One place to start.
THE CRAOI EXPERIENCE
More than a wellbeing platform. CRAOI is your partner in making it work
HOW CRAOI WORKS
We combine an engaging digital platform with human experiences and hands-on partnership — giving your people practical ways to take action, while helping your organisation keep wellbeing active and relevant.
DIGITAL EXPERIENCE
Always-on tools, guided practices, goals, challenges and gentle prompts give employees practical ways to take positive action — wherever they are.
HUMAN EXPERIENCE
Coaching, workshops, live experiences, group activities and challenges create opportunities to learn, connect and take action together.
REAL PARTNERSHIP
From discovery and launch to communications, activations and ongoing support, we work alongside your team to keep wellbeing engaging.
Your People team shouldn't have to carry wellbeing alone.
We work alongside your HR & People team to understand what your organisation needs, launch CRAOI effectively and keep wellbeing active throughout the year.
From communications and challenges to employee voice, manager and Champion support, and ongoing planning.
01 Listen & Plan
We start by understanding your people, priorities and goals, then shape an approach that works for your organisation.
02 Launch & Activate
We bring CRAOI to life with a clear launch, engaging communications and positive experiences that encourage people to get involved.
03 Engage & Support
We keep the momentum going through challenges, shared experiences, ongoing support and opportunities for people to connect and take action.
04 Learn & Adapt
We listen, review what's working and use participation, feedback and insights to keep evolving the experience together.
We champion the Champions.
YYour wellbeing Champions can play a powerful role in bringing wellbeing to life inside your organisation. We help give them the structure, ideas and support to listen to colleagues, build connection and turn good intentions into action.
Already have a wellbeing committee or Champion network? We'll work with what you've built. Starting from scratch? We'll help you create the right foundations.
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Short on capacity? We can provide more hands-on support.
CRAOI Champions in action
A community challenge created to support Movember through movement, connection and collective action
Wellbeing brought to life
Different organisations have different people, priorities and starting points. CRAOI works alongside each client to create a wellbeing experience that fits their people — and helps turn good intentions into positive action.
Turning wellbeing into shared action.
A company-wide wellbeing initiative that encouraged employees across multiple locations to participate, take positive action and keep the wellbeing conversation going.
Making wellbeing accessible across a diverse workforce.
Supporting employees across onsite, hybrid and remote environments with practical tools, personal choice and flexible ways to take part.
Connecting wellbeing, purpose and sustainability.
Supporting healthier everyday habits while connecting workplace wellbeing with Doctrine’s wider sustainability and B Corp ambitions.
For any business looking to embed wellbeing into your workplace culture daily, I would highly recommend contacting Clodagh Ryan and her team CRAOI. We did, nearly 3 years ago, and have not looked back!!
Claire Murphy, HR Manager, South Coast Logistics
Wellbeing isn't something we simply know about.
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It's something we practise.
CRAOI was founded by Clodagh Ryan from a belief she has experienced first-hand: knowing what supports our wellbeing is one thing; putting it into practice is another. Today, CRAOI brings together lived experience, coaching, workplace wellbeing and evidence-informed practice to help make positive action more possible in everyday life.
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EVIDENCE-INFORMED · EXPERT-SUPPORTED · HUMAN BY DESIGN
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Put wellbeing at the heart of your business with CRAOI
Every organisation is different. Tell us where you are with workplace wellbeing, what matters to your people and where you’d like to go — and we’ll explore the right place to start.
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Let's make wellbeing something people want to be part
Book a 30-minute conversation with me.
We’ll talk about your people, your current approach to wellbeing and what you’d like to improve. I’ll listen, share some ideas and explore whether CRAOI could be the right fit for your organisation.
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