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FOR PURPOSE-LED PEOPLE TEAMS
Put wellbeing at the heart of your business
Create happier, healthier and more engaged workplaces.
CRAOI turns workplace wellbeing from good intentions into everyday actions your people want to take part in, through an engaging platform, human experiences and hands-on support.
After Years' Working in This Space We Have Learned
People want to feel good while doing work that feels worthwhile
We believe workplace wellbeing should be more than something people access when things get difficult. It should be part of everyday working life — creating opportunities to feel better, connect with others, take positive action and contribute to something bigger.
Trusted by organisations that put people first
We work alongside People and HR teams to turn workplace wellbeing into something employees can experience, participate in and make part of everyday life.
SOUND FAMILIAR?
Your commitments to people and planet are real. Are your people part of them?
Purpose-led organisations often invest in wellbeing, community and sustainability. But too often they run as separate initiatives, owned by different departments, and only a few employees take part. CRAOI brings them together, so looking after yourself, connecting with colleagues and contributing to a cause become part of the working week, and you can see who's taking part.
We've spoken with hundreds of HR leaders, senior leaders and workplace wellbeing experts.
These are the four challenges we hear most.
“We pay for things people barely know exist.”
Access alone isn't enough. We find out who's missing and what's getting in the way. We work with your internal champions to help spread the word and lead by example.
“Our survey says people feel disconnected.”
We create shared moments across teams, sites and shifts, so connection doesn't depend on a team-building day.
“We've made a commitment to people and planet. Now we need our people involved.”
We turn your commitment into something everyone can join, from local causes to greener everyday habits.
“Leadership wants a plan for stress and workload.”
We teach practical skills, and help you see what at work is driving the pressure.
Not sure where to start? That's what the first conversation is for.
FROM KNOWING TO DOING
Knowing what supports wellbeing is one thing. Making it part of everyday life is another.
Access matters. Activation matters too.
CRAOI helps close the gap between knowing and doing — making positive wellbeing action easier through practical tools, gentle prompts, shared challenges, human support and opportunities to put wellbeing into practice.
Encouraging employees to take positive action for the planet — through everyday choices, shared challenges and learning to practise more sustainable ways of living.
Make a difference.
Creating opportunities for employees to connect, support one another and enjoy doing something together — through shared challenges, activities and positive actions.
Feel connected.
Helping employees to build everyday practices that support how they feel — from energy, movement and mindfulness to recovery, habits and personal growth.
Feel well.
CRAOI brings personal wellbeing, human connection and positive contribution together in one workplace experience
THE CRAOI APPROACH
Feel good. Connect with others. Contribute to something bigger.
Whether someone has two minutes between meetings, wants to build a healthier habit, needs a moment to reset or feels like getting colleagues moving together, CRAOI gives them practical ways to take positive action — wherever they are in their day.
Small actions. Real life. One place to start.
THE CRAOI EXPERIENCE
More than a wellbeing platform.
CRAOI is your partner in making it work
HOW CRAOI WORKS
We combine an engaging digital platform with human experiences and hands-on partnership — giving your people practical ways to take action, while helping your organisation keep wellbeing active and relevant.
DIGITAL EXPERIENCE
Always-on tools, guided practices, goals, challenges and gentle prompts give employees practical ways to take positive action — wherever they are.
HUMAN EXPERIENCE
Coaching, workshops, live experiences, group activities and challenges create opportunities to learn, connect and take action together.
REAL PARTNERSHIP
From discovery and launch to communications, activations and ongoing support, we work alongside your team to keep wellbeing engaging.
Your People team shouldn't have to carry wellbeing alone.
We work alongside your HR & People team to understand what your organisation needs, launch CRAOI effectively and keep wellbeing active throughout the year.
From communications and challenges to employee voice, manager and Champion support, and ongoing planning.
01 Listen & Plan
We start by understanding your people, priorities and goals, then shape an approach that works for your organisation.
02 Launch & Activate
We bring CRAOI to life with a clear launch, engaging communications and positive experiences that encourage people to get involved.
03 Engage & Support
We keep the momentum going through challenges, shared experiences, ongoing support and opportunities for people to connect and take action.
04 Learn & Adapt
We listen, review what's working and use participation, feedback and insights to keep evolving the experience together.
We champion the Champions.
YYour wellbeing Champions can play a powerful role in bringing wellbeing to life inside your organisation. We help give them the structure, ideas and support to listen to colleagues, build connection and turn good intentions into action.
Already have a wellbeing committee or Champion network? We'll work with what you've built. Starting from scratch? We'll help you create the right foundations.
Short on capacity? We can provide more hands-on support.
CRAOI Champions in action
A community challenge created to support Movember through movement, connection and collective action
Bring your B Corp and KeepWell commitments to life
FOR PURPOSE-LED ORGANISATIONS
Certifications ask for more than policies. They ask for evidence that your people take part, are heard, and see you act on what they say. CRAOI helps you build that into the working week, and keep a record as you go.
B Corp Fair Work
The new standards ask for an annual culture assessment, voluntary participation, a voice for workers and an improvement plan you share with your people. CRAOI helps you raise participation, listen to employees and show what changed as a result.
IBEC KeepWell Mark
Accreditation needs evidence across eight pillars, from Mental Health and Inclusion & Belonging to Nutrition & Physical Activity. CRAOI workshops, challenges and participation reports give you a clear record of what you offered and who took part.
Not certified? The same approach works for any commitment to your people and the planet. We’re already helping clients connect workplace wellbeing with their wider sustainability and B Corp ambitions.
Wellbeing brought to life
Different organisations have different people, priorities and starting points. CRAOI works alongside each client to create a wellbeing experience that fits their people — and helps turn good intentions into positive action.
Turning wellbeing into shared action.
A company-wide wellbeing initiative that encouraged employees across multiple locations to participate, take positive action and keep the wellbeing conversation going.
Making wellbeing accessible across a diverse workforce.
Supporting employees across onsite, hybrid and remote environments with practical tools, personal choice and flexible ways to take part.
Connecting wellbeing, purpose and sustainability.
Supporting healthier everyday habits while connecting workplace wellbeing with Doctrine’s wider sustainability and B Corp ambitions.
For any business looking to embed wellbeing into your workplace culture daily, I would highly recommend contacting Clodagh Ryan and her team CRAOI. We did, nearly 3 years ago, and have not looked back!!
Claire Murphy, HR Manager, South Coast Logistics
Wellbeing isn't something we simply know about.
It's something we practise.
CRAOI was founded by Clodagh Ryan from a belief she has experienced first-hand: knowing what supports our wellbeing is one thing; putting it into practice is another. Today, CRAOI brings together lived experience, coaching, workplace wellbeing and evidence-informed practice to help make positive action more possible in everyday life.
EVIDENCE-INFORMED · EXPERT-SUPPORTED · HUMAN BY DESIGN
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Put wellbeing at the heart of your business with CRAOI
Every organisation is different. Tell us where you are with workplace wellbeing, what matters to your people and where you’d like to go — and we’ll explore the right place to start.
Let's make wellbeing something people want to be part of.
Book a 30-minute conversation with me.
We’ll talk about your people, your current approach to wellbeing and what you’d like to improve. I’ll listen, share some ideas and explore whether CRAOI could be the right fit for your organisation.