Our Story

In 2020, throughout the global pandemic, we identified an alarming gap in the market for busy individuals struggling with their work-life balance…and the CRAOI well-being solution was born.

According to Statista, the employment market in Ireland has approx. 2.3million people. According to the Mater Private Healthy Working Report 2020, only about 30% believe they have a good work-life balance. Which translates to approx. 1.6million Irish employees.

According to the Healthy Working Report 2020 :

More than 80% of workers have felt stressed at work

40% say they have experienced some form of burnout

Only about 30% believe they have a good work-life balance

CRAOI provides employees and busy individuals with the right tools to live a happy and healthy life through restoring balance and prioritising their well-being, beginning in the workplace.

We offer key market demands Healthy habit builders focusing on individual motivation for long term success such as:



Expert advice

Content backed by science





Our Values

Honesty is our first policy

Honesty is the foundation of our recommendations. You are involved every step of the way and we take into account your personal wellbeing goals and lifestyle to provide you with honest guidance from industry leading experts. We recommend a well-being plan that will be most effective in supporting your unique needs.

“In times of great uncertainty, it was enormously helpful to feel grounded and focused, using nothing but my own thoughts and being guided by CRAOI.”

Vanja W, Australia